The best thing about digital marketing is that it is very trackable and measurable. You can see how many people have visited your website, how long they stayed, and what they did while they were there. This helps you to adjust your marketing strategy on the fly and make sure that your marketing budget is being used effectively.

The skills required to be a digital marketing manager vary depending on the organization, but typically include strategy development, content creation, project management, and budgeting. Additionally, a digital marketing manager should have a strong understanding of the various digital marketing channels, such as email, social media, search engine optimization, and pay–per–click advertising. They should also be skilled in analytical tools such as Google Analytics and HubSpot in order to track the performance of their campaigns.

Basically, I see Digital marketing as falling into eight main categories.

1. Search engine optimization (SEO): This is the process of improving the ranking of a website on search engines (like Google) for certain keywords or phrases.
2. Search engine marketing (SEM): This involves paying for ads on search engines (like Google) in order to improve the visibility of a website for certain keywords or phrases.
3. Social media marketing (SMM): This is the process of using social media platforms (like Facebook, Twitter, or Instagram) to promote a website or product.
4. Email marketing: This is the process of using email to send messages (usually to a list of subscribers) about a product or website.
5. Content marketing: This is the process of creating and promoting useful or interesting content (like blog posts, infographics, or videos) in order to attract visitors to a website or product.
6. Affiliate marketing: This is the process of earning a commission for marketing another person’s or company’s products on a website or blog.
7. Display advertising: This is the process of using banner ads, text ads, or other forms of advertising on websites or apps.
8. Data Tracking & Retargeting: This is the process of targeting ads to people who have previously visited a website or product.

There are many ways to drive traffic to a website immediately. Some popular methods include pay–per–click advertising, search engine optimization, and social media marketing.